In the process, he helped Combs' Bad Boy label supplant Death Row as the biggest hip-hop imprint in America, and also paved the way to popular success for other East Coast talents like Jay-Z and Nas. Where fellow East Coasters the Wu-Tang Clan slowly built an underground following, Biggie crashed onto the charts and became a star right out of the box. Aided by Sean "Puffy" Combs' radio-friendly sensibility, Biggie reestablished East Coast rap's viability by leading it into the post-Dr.
sometimes threatens to overshadow his musical legacy, which was actually quite significant.
The aura of martyrdom that surrounds the Notorious B.I.G. Hip-hop's self-image would never quite be the same, and neither would public perception. Whether or not his death was really the result of a much-publicized feud between the East and West Coast hip-hop scenes, it did mark the point where both sides stepped back from a rivalry that had gone too far. In death, the man also known as Biggie Smalls became a symbol of the senseless violence that plagued inner-city America in the waning years of the 20th century. His all-too-brief odyssey almost immediately took on mythic proportions, especially since his murder followed the shooting of rival Tupac Shakur by only six months. went from a Brooklyn street hustler to the savior of East Coast hip-hop to a tragic victim of the culture of violence he depicted so realistically on his records. In just a few short years, the Notorious B.I.G.
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